I often work with brands and people with a vision. A passion for their idea, project, or product.
That excites me.
I support with developing a visual concept and communicating their ideas.
The finest results are achieved when everyone focuses on what they do best and I´m happy to help with that.
I´m Friederike
An interdisciplinary design geek specializing in the fields of graphic design, fashion, art and culture.
Even though
I have 3 Instagram Accounts myself and access to 2 more – my spare time I like to spend offline, where no pictures need to be taken and no stories must be told. For me, an influencer is still Mahatma Gandhi.
I do care about content
My fashion background is based on seeking holistic product development and finding alternatives to conventional practices in the textile industry. After my Fashion Design Diploma in 2010 at HTW Berlin I worked as a fashion production manager for 6 years. I supported our clients along the textile supply chain working with certified manufacturers and providers with ethical and ecological standards.
Even so, I dived deep into the fashion world, I never let go of my first passion: Graphic Design. I started learning about Typography, Layout, and Photography by the age of 16 before I decided to change to Fashion Design. Combining these two fields, I focus on Art Direction and Campaign and Product Shootings such as Layout and Graphic Design for Fashion and Lifestyle Brands.
Working with cultural organizations, artists, cooperatives, and NGOs is a personal preference of mine, and I am happy to find individual solutions for visualizing their concerns within and apart from conventional marketing.