FuncBot is a non-alcoholic beverage brand with natural ingredients without using preservatives. The healthy beverages are developed through the use of botanicals and bacterial fermentation. It’s equal parts biotech, ethnobotany, and gastronomy.

For the relaunch, I developed the visual concept and botanical illustrations based on the ingredients. I collaged these illustrations on a textured background to give each drink a unique look. From the collages, I derived assets for the websites and social media. The Instagram strategy consists of distinctive collages, strong and colorful images, and botanical knowledge as background information on the unconventional product development process.