In the central highlands of Oaxaca, Mexico, textile tradition is still alive and part of everyday life. Fascinated by these cultural techniques, I founded the slow fashion label NOON in 2023. It combines traditional techniques and contemporary design.

A clear visual communication about the design and production processes is particularly important to me. This is reflected in the visual strategy, as well as the graphics and layouts I create for web, print, and packaging. The website I built comes with an online shop and integrated email marketing. With doing "everything" (besides producing the textiles and pieces) most tasks go through my hands and fulfill my desire for an interdisciplinary practice.